Classmates.com Registration and Checkout
Auditing and streamlining transactions
Classmates.com asked me to evaluate and improve their registration and checkout flows, looking to increase conversion rates and integrate a social login component.
- Interviewed stakeholders for what had/hadn’t worked in the past
- Audited registration and checkout paths across the site
- Designed streamlined registration and checkout paths
- Usability tested registration paths
Auditing User Flows
I conducted an audit of all of Classmates’ registration and checkout flows. I mapped out all of the flows and put large printouts on a wall in a high-traffic area to bring visibility to just how many versions were in use across the site. (There were 15 distinct registration flows, alone.) We used these to prioritize needed updates.
I redesigned a number of registration flows. The landing page, below, for Facebook yearbook ads, was particularly successful. We streamlined the form and reduced distractions, which increased conversions by 37%.
Social Sign In
I explored integrating social sign in and sharing using plugins from Gigya. I designed flows for many of the highest trafficked registration pathways.