Entries by Matthew

A Recovering Perfectionist

I describe myself as a recovering perfectionist. As I’m working on something, there are always aspects—always—that don’t seem quite right, don’t seem complete, don’t seem good enough. I just need to put a little more time into them: try some other approaches, do a little more research, refine some wording or design, or maybe completely […]

You’re a promoter. Don’t forget it.

Promotion is at the heart of what we do as designers. At each stage in the design process we make decisions, conscious or not, that affect what we’re promoting. When we remember this, we can craft sites and apps that effectively guide users through the experience. When we forget, we distract our users from what’s […]

How to Use Inconsistency for a Better User Experience

Consistency in user experience brings many benefits, from making things easier to learn for new users, to giving a more polished and intentional look to your site, to taking fewer resources to create and maintain. Like all good things, however, consistency can be taken too far. Consistency is at its best when balanced with the […]

White House White Board: Baby Steps in Visual Explanation

The White House recently introduced the White House White Board with a 2-minute video of Austan Goolsbee, the new Chairman of the Council of Economic Advisers, standing at a whiteboard explaining the differences between two competing tax proposals. While he doesn’t actually draw anything during the video, (everything is hand drawn ahead of time,) it’s […]

Explore New Technologies But Watch Out For Head Injuries

New technologies change the constraints we work under, enabling new activities and limiting previous ones, easing some and making others more difficult. It takes a while to realize just how much the game has changed, and this period is filled with experiments of varying degrees of success and failure. This is especially true with transformative […]

The Rest of the World Is Not Like You

We know that other people are different than us. And I’m not just talking about how some guy in a small rural village in India is different than me, (although we probably both do like a nice tandoori naan.) Any user experience-minded person (or Tron geek) has heard over and over: “you are not your […]

A Few Good (Experience) Games

Want to spend a few minutes playing a free online game but tired of ones that blow? Try one or more from the carefully curated list at Good Experience Games.  Mark Hurst, partner in customer experience consultancy Creative Good and author of information overload life preserver Bit Literacy, has been assembling this list for almost […]