Entries by Matthew

The creative power of being a nub

A big thing with my daughters and their friends recently is calling themselves and others a “nub”, (rhymes with “tub”). This is their own version of being a “noob” or “n00b” or newbie. Except for these 8-10 year old girls, being a nub isn’t a bad thing. It’s usually just a thing. It’s neutral. Being […]

You’re a promoter. Don’t forget it.

Promotion is at the heart of what we do as designers. At each stage in the design process we make decisions, conscious or not, that affect what we’re promoting. When we remember this, we can craft sites and apps that effectively guide users through the experience. When we forget, we distract our users from what’s […]

How to use inconsistency for a better user experience

Consistency in user experience brings many benefits, from making things easier to learn for new users, to giving a more polished and intentional look to your site, to taking fewer resources to create and maintain. Like all good things, however, consistency can be taken too far. Consistency is at its best when balanced with the […]

How Not to Be Found by Your Customers

Much has been written on how to promote your brand online, including how to make your wonderful and engaging online presence also be findable, accessible, and usable. Less has been written about how to hide from your customers to keep them from hearing what you have to say. While the latter may have a fairly […]

Explore New Technologies But Watch Out For Head Injuries

New technologies change the constraints we work under, enabling new activities and limiting previous ones, easing some and making others more difficult. It takes a while to realize just how much the game has changed, and this period is filled with experiments of varying degrees of success and failure. This is especially true with transformative […]

Uhhh…How Do I Turn This On?

We were down in Santa Cruz this weekend for a family reunion, (deStwolinski’s unite!) and we stayed at a lovely hotel nestled away in the forest hillside. Everything about the weekend was spectacular, except for one thing that kept bugging me. One thing that over three days and two nights became, at least in moments […]

The Rest of the World Is Not Like You

We know that other people are different than us. And I’m not just talking about how some guy in a small rural village in India is different than me, (although we probably both do like a nice tandoori naan.) Any user experience-minded person (or Tron geek) has heard over and over: “you are not your […]

A Few Good (Experience) Games

Want to spend a few minutes playing a free online game but tired of ones that blow? Try one or more from the carefully curated list at Good Experience Games.  Mark Hurst, partner in customer experience consultancy Creative Good and author of information overload life preserver Bit Literacy, has been assembling this list for almost […]

Space Beer, Editable Video Clips, and Misleading the User, Oh My!

Intriguing content? Check. Easy-to-use online video editing? Check. Easy sharing via popular social networking sites? Check. Other than minor details, (like whether people actually want to edit and share snippets of news videos,) what could go wrong? So I checked out MSNBC’s freshly launched update to their online video player, which adds basic video editing […]