We know that other people are different than us. And I’m not just talking about how some guy in a small rural village in India is different than me, (although we probably both do like a nice tandoori naan.)
Any user experience-minded person (or Tron geek) has heard over and over: “you are not your user”. Still, that’s an easy thing to let slip now and then.
Here’s a nice reminder and example from Adam Kalsey that the rest of the world is not like you.
On Saturday evening, while sitting at the airport in Orlando, three different people saw my Kindle and asked if it was an iPad. They had no idea what an iPad was supposed to look like.
One person asked if my laptop was ‘one of those new Apple things’. They knew Apple had released something, but had no idea what it was.
Paul and Yoko, if you’re reading this, pay extra close attention. The person who “knew Apple had released something” didn’t know what it was, but they at least knew it was a device from the computer company, not a new remastered recording of “Can’t Buy Me Love”.